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KMID : 0926620140190040034
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Korean Journal of Hospital Management
2014 Volume.19 No. 4 p.34 ~ p.44
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The Effect of DINESCAPE on the Patient Satisfaction, and Long-Term Relationship in the Plastic Surgery -Focusing on Chinese Patients-
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Yang Zheng-Hua
Kim Sae-Bum
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Abstract
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The objective of this study is to analyze the effects of DINESCAPE on patient satisfaction and the intention of maintaining long-term relationship for Chinese Patients who received medical services at plastic surgery clinics in South Korea. For an empirical analysis, a total of 250 respondents were surveyed from may 1 to october 20, 2014. Of these, 200 respondents were considered to be reliable for statistical analysis. According to the analysis results, among the components of DINESCAPE, atmosphere, cleanliness, convenience and accessibility, employees service, and the convenience of using the websites had positive effects on patient satisfaction, which exerted a positive effect on the intention of maintaining long-term relationship with patients.
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KEYWORD
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DINESCAPE, Patient Satisfaction, Long-Term Relation Orientation
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